So who is insane ?

I always get chuckles when I show Einstein's definition of insanity: doing the same thing over and over again, and expecting different results. Most executives in the room get it immediately and can think of a boss/peer/team member who indeed keeps on doing the same thing and expects or hopes for a different outcome. The executives don't really think about themselves ... and understandably so because to identify yourself as insane does sound a bit extreme.

But then we go into a bit more detail. And we analyse that boss who keeps on doing the same thing that drives us crazy. And of course it is so clear that the boss should stop doing that and do something different. "I don't understand he/she just keeps doing that while it is clear for everybody it does not work !". Substitute boss with peer/team member as you wish. So we declare the boss/peer/team member completely insane based on Einstein's definition !

Once those others have been declared insane, the conversation goes

Me "OK, so the boss (peer/team member) is crazy for doing this or that. And what about you ?"
Them "Me ? What do you mean me ? The problem is not with me, the problem is that he/she (boss/peer/team member) doesn't change !"
Me "OK sure, he needs to change what he is doing ... But what are YOU doing differently when it comes to interacting/challenging/motivating/talking with him ?"
Them "Well, I have told him 100s of times that he needs to stop doing what he is doing, and change what he is doing !"
Me "And does it work ?"
Them "Well no, obviously he doesn't get it !"
Me "So you keeping on telling him the same thing over and over again ..."
Them "Yes, yes I do !!"
Me "... and you expect a different result ?"
Them "Euh ... but ..."

It's easy to pinpoint where others need to change. We can talk about them until the cows come home (most often when they are not around). Think rather what YOU can do relative to that person to help them: whatever you have been doing, or something different ? You might in the end help two people from becoming insane !

Why brainstorming won't get your team out of the box

Brainstorming is a very popular tool to address a problem or challenge with a team. The logic is that the ideas of a handful of people will be more creative or powerful than those of an individual. No issue here. In a brainstorming session, each participant takes turns to come up with an idea, and all are listed on a flipchart, without evaluating, judging or even reacting. The long list of ideas is then reduced, ideas are voted on, or combined.

Brainstorming is very intense. Energy is high. Participants think hard to come up with a brilliant idea waiting their turn ... and hoping that nobody else will have the same idea ! Nothing worse in a brainstorming session than to have your neighbor steal the idea you were about to share !

Neuroscience has demonstrated the limits of brainstorming when it comes to finding real breakthrough ideas. Because of the high level of energy and the dynamics of a brainstorming session, participants come up with those ideas or solutions that require the least thinking effort. The brain is forced to work hard: while others shout their ideas, the brain works overtime to come up with something - anything - by the time it's its turn. After a second of relaxation once the idea has been added to the list, it's back to thinking hard to come up with something - again, anything - before the next turn.

Research by David Rock (Mr. Neuroleadership) has shown that forcing the brain to think under time pressure does not mean great ideas will pop out. It is quite the opposite. Real breakthrough ideas occur when the brain is at rest. When some question or riddle jumps around in our unconscious brain, the weaker connections between neurons are activated: those are the things we know but we don't use them routinely. And that's where new solutions are found. So David Rock recommends the following process. When you are faced with a really complex challenge, spend some time with your team to agree on what the key question is the team should answer in order to solve this challenge. Let the team disperse, and go back to what they regularly do. Then bring them together, one or two days later. The brain has been allowed to rest, and the question has been playing around in team members' brains over this period. Doing a brainstorming at that moment will deliver far superior ideas than the immediate brainstorming.

Need urgent and great new ideas ? Slow down first !