A whole different view of innovation was presented in a
recent blog by Samuel Bacharach, summarizing an interview with Jef Bezos, the
founder and CEO of Amazon. Bezos describes his innovation process as follows: "In my experience, the way invention, innovation and change happen is [through] team effort.
There's no lone genius who figures it all out and sends down the magic formula.
You study, you debate, you brainstorm
and the answers start to emerge. It takes time. Nothing happens quickly in this
mode.”
1. It’s about a
team, not a genius. It’s a group process.
2. It’s a process
(not a light bulb) with debate, brainstorming, and playing with alternatives.
3. It takes time.
You can’t force creativity by scheduling an innovation meeting on Tuesday
morning (or any other day).
That is
exactly the reason the Action Learning process very often delivers innovative
and creative ideas to complex problems. In an Action Learning session, the team
asks questions to understand the problem in all its aspects, not to jump to
(incomplete) solutions. Action Learning is the perfect team process as it
includes reflection on the learning that is taking place. And in fact, although
innovation cannot be sped up, the Action Learning session’s structure and
intensity ensures that within a couple of 2 hour sessions, significant
breakthrough solutions have been developed.
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