Getting feedback ... 2 tales ...

There is no doubt that feedback helps organizations progress. But your approach to how you obtain feedback can in itself send a powerful message. In the same day in Singapore, I had 2 very different experiences, on the subject of getting feedback.

In Changi airport, I walked through check-in, immigration and got to the gate in 6 minutes. But that's kind of standard there. In these 6 minutes, I got 2 times the chance to give feedback: on the service of the immigration officer, and on the guy who keeps the restrooms clean (see one of the touch-screen images). One tap of the finger, each time. While I was sitting at the gate using the free WIFI that is everywhere available, an elderly lady approached me and asked if she could ask a few things about my satisfaction with the airport. In about 8 minutes, we cruised through probably 60 questions. Using her iPad, sweeping through different screens, she very deftly noted my answers with her iPad notetaker. I discovered questions about things I didn't know existed at the airport. When we were all done, she gave me a free pen.

A global organization I worked with that same day told me about the mega-employee-satisfaction-project that was going on. It looked like this was the single and only priority for the HR folks I met. It also seemed to be seen as a pain for everyone else. The previous satisfaction survey had been done 4 years ago. There seemed a lot of stress, hour-long phone calls with global teams, tight schedules and deadlines. Each country seemed to say that they needed something different than the global team was imposing. Strangely, nobody expressed interest or anticipation for the actual result, either from 4 years ago, or for the same for this survey. In fact, the focus and energy all turned towards the only KPI the management has fixed to the project team: a 100% employee participation. There was a sense of dread for those country managers who would not be able to get feedback from each employee, and therefore not show a 100% score !

When I finished with the old lady at Changi airport, I jokingly told her: "Don't change anything, everything is perfect already !" She replied: "That's why keep on asking you ...". Changi airport is ranked #1 in the world. I have a suspicion that their approach to getting feedback ... constant, simple, friendly, smooth ... is part of the reason.