Sticking to what you do well ...

I came across this shop in Lisbon, Portugal. They sell eels in cans. Only eels in cans. One flavor. They have two sizes, big size and small size. And they have been selling eels in cans and only eels in cans since 1942.

I found it a refreshing approach in a world where we are constantly bombarded with "new and improved". Found your favorite tooth paste ? Very likely you will no longer find it in in six months or so, replaced by dozens of "new and improved" flavors, sizes and packagings. Toilet paper for some time comes in double (2x) size and triple (3x) size. And I recently came across another "innovation": we now have 1.5 x and 2.5 x regular size. Really running out of ideas on the never-ending "new and improved" front !

If a company can survive for nearly 80 years on canned eels, let this be an inspiration to stick what you really want to do and do not allow yourself to get sidetracked, however tempting this may seem, and however many others are running around after every new trend and opportunity that comes around !